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Next week we’re presenting a paper at the EURAM conference 19 – 22 May, in Rome. The paper is a short conceptual piece on how marketing has taken new dimensions using alternative reality games to promote products.

Peter Zackariasson and Timothy L. Wilson (2010). Alternative Reality Games Explorations. EURAM conference, Rome 19-22 May, 2010.

Presentation can be found here.

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Varför det finns guld­far­mer i Asien med dator­spe­lande anställda som säl­jer vir­tu­ella varor för rik­tiga pengar, det är en av många saker som Peter Zackariasson har under­sökt i sin nyut­givna bok Cyberkapitalism.

I have just been appointed as lecturer in marketing at University of Gothenburg, School of Business, Economics and Law. I have been teaching marketing at this school before, plus numerous others, but having a position at the business school seems like a great thing. Looking forward to put my mark on the place!

We have recently published a chapter for an edited book, published by the infamous Nova Science Publishing. It’s a nice and short piece we wrote up for the 3rd Conference on Cultural Economics in Paris, 2008.

Peter Zackariasson and Timothy L. Wilson (2010). Creativity in the Video Game Industry. in Alessandra M. Corrigan (ed.) Creativity: Fostering, Measuring and Context. Nova Science Publishers, Chapter 6.

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