In the end of this week I am presenting a conference paper on video games and marketing at the Internation Market Trends Conference in Paris. Paris is always nice and I’m proud to still pass as a young scholar 🙂
Following in the wake of Internet technologies the video game industry is today transforming games to service outlets and promotional tools. Games are no longer products that are sold on a point of sale setup; instead developers offer the service to subscribe to games. In the midst of this transformation developers are also making use of the interactivity enabled by Internet technologies and crafts games as a sphere for promotion, a place for other organizations to display their products or services.