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Last week I spent with the Swedish heavy metal band Mustasch. In order to further explore the culture industries I conducted an ethnographic project, using participant observations to experience touring and playing music. As a field it is very interesting and the observations in many ways also confirmed the understanding I had of this before embaring upon this tour. But there were also another dimension of complexity that I had not expected, of hard work and dedication – to the arts and fans. Hopefully I will be able to explore this in two upcoming papers, one on the practice of celebrity and the other on playing musician. I can only hope this will lead to other interesting projects and papers.


Peter Zackariasson, Ph.D.

I am an associate professor at University of Gothenburg, School of Business, Economics and Law, also affiliated with Gothenburg Research Institute. I have written numerous articles and chapters on organization, leadership and marketing. Mostly these are about the video game industry. You can contact me at