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Call for Chapters – Edited Book:


Dymek & Zackariasson (Eds.) (forthcoming/2015, Routledge)

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We are pleased to invite you to submit a chapter for our book on gamification and business! This is probably one of the first edited books on this subject based on critical and analytical perspectives.


The gamification craze in the business world has lasted a number of years and time has arrived to critically examine and analyse the meaning and impact of this trend. Without a paradigmatic definition, a common and tentative viewpoint is that gamification involves the use of game mechanics in “non-game” contexts. The business world has embraced this loosely defined trend with vivid enthusiasm and spawned a plethora of software applications, services, campaigns, products and communication strategies that all claim to be part of the gamification movement. Within a business context an impressive range of efforts have been produced within project management, education, internal/organisational communication, health care, human resource management and marketing. It is the obligation of academia to scrutinise the understanding and use of gamification. Read the rest of this entry »


Peter Zackariasson, Ph.D.

I am an associate professor at University of Gothenburg, School of Business, Economics and Law, also affiliated with Gothenburg Research Institute. I have written numerous articles and chapters on organization, leadership and marketing. Mostly these are about the video game industry. You can contact me at